British stalwart YMC has built on its recent Spring/Summer 2022 collection by unveiling a new collaboration with global sportswear brand Umbro.
Drawing inspiration from the heritage, passion and flair of rugby, Fraser Moss, YMC creative director, has delved into his own upbringing and zeal of sports fans around to world to unleash a striking heritage-inspired capsule collection. Inspired by Umbro founder Harold Humphreys’ slogan, “look smart, play smart”, apparel pieces include jerseys, shorts, shirts, jackets, and trousers, all of which are combined with mismatched stripes, aloha prints and a graphic letter badge.
Discussing the inspiration for the collaboration ahead of the release, Moss said: “As a child growing up in ‘70s Wales, there was no escaping the rugby furore, mainly because we were good at it, arguably the best. The passion still holds true today, if not the success.
“It’s our national sport a game for all people, not just the entitled. We believe and breathe it to be a point of obsession. And when our players translate this into an emotional fervour, we call it hywl. There was only one choice of inspiration for me – the game played with the egg-shaped ball. Umbro, who has the roots in the spots going back to 1924, has been an amazing inspiration for us all and is the perfect collaborator.”
The full YMC x Umbro collection is set to drop on May 26 and will be available from YMC, Umbro and select stockists.
