‘Toy Boy’ Actor Kola Bokinni Fronts Percival’s New ‘Linen La Vida Loca’ Campaign

London-based menswear label Percival has returned with a sophisticated, beach-ready Spring/Summer 2023 capsule collection, aptly titled Linen La Vida Loca.

percival linen la vida loca lead
Publicist

All images via Percival

percival linen la vida loca lead

London-based menswear label Percival has returned with a sophisticated, beach-ready Spring/Summer 2023 capsule collection, aptly titled Linen La Vida Loca.

Through a campaign featuring Top Boy actor Kola Bokinni, the imprint takes on a muted colour scheme while introducing a bevy of timeless polos, bottoms and seersucker shirts in a lightweight linen fabric. Epitomising the very definition of understated class, the seasonal offering also includes a series of terry-towelled button-downs and polos, which have been woven in Portugal and comes in a variety of patterns and colourways. 

Offering both a chic and practical appeal in a variety of styles and textures, the visuals include Kola styling the looks on location at a London lido as he brings Percival’s breezy summer ‘fits to life.

The ‘Linen La Vida Loca’ collection is available to cop now from Percival’s online store

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