Moncler Launches Dazzling Genius Collab With Alicia Keys

U.S. singer-songwriter Alicia Keys is set to release her collection publicly following Moncler Genius’ immersive “Art of Genius” event, earlier this year.

moncler alicia keys article lead

All images via Moncler

moncler alicia keys article lead

U.S. singer-songwriter Alicia Keys is set to release her collection publicly following Moncler’s immersive event that showcased collaborations with notable artists including Pharrell Williams and Palm Angels.

The colourful collaboration between Alicia Keys and Moncler Genius draws inspiration from the musician’s New York roots, specifically the vibrant energy and iconic ‘90s fashion of the city. Describing the range as a “childhood wish on an epic scale,” the pieces themselves feature a blend of masculine and feminine elements, alluding to the urban landscape of New York City, and are joined by slouchy tracksuits and slashed outfits in brightly hued tones, evoking Manhattan’s upbeat and optimistic atmosphere.

New York’s dynamic energy is reflected across the supporting campaign, shot by local photographers Ibrahem Hasan and Laura Jane Coulson. Bold and playful, the range features matte purple, red, green, and white co-ords with glossy hoods, utilitarian detailing, and co-branded arm patches. Alicia Keys herself dons a striking metallic silver number layered over bedazzled undergarments, while down-filled puffer jackets are adorned with brushed paint coatings and paired with boot-cut denim bottoms.

Rounding off the assortment, Keys’ lyric WHERE DREAMS ARE MADE OF is highlighted on classic black hoodies, complementing the selection alongside coordinating cropped tees and bucket hats.

Get a closer look a the Moncler x Alicia Keys collaboration in the shots below and cop the full range now on the Moncler webstore.


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