10 Brands That Are About to Blow Up

Journal Standard has been around since the 90's and, for some reason, each and every year they kill itand go mostly unnoticed. The worst part is that we only see a fraction of their full collection because there haven't been many stockists in the states. The Japanese brand has staples with a noticeable twist of excellence and we're lucky shops like Bodega are carrying it now because, from what we've seen the past couple of market weeks in NY, it won't be long before this brand is a mainstay in the US.

Can your brain wrap itself around everything that is going on with Luar Zepol? Probably not. And that's OK. That's why we're here. To tell you this is cool. You know why? Because no one is taking risks, and making thought provoking clothes, like Luar. Head designer Raul Lopez (Luar Zepol backwards, duh) who was once part of the design team at Hood by Air, took his own design aesthetic, and expanded upon those ideas, and is now in his third season. Look out for Luar Zepol on the backs of the masses, as they plan to release some limited edition tee's very soon.

The urban lumberjack is a long gone look. Enter a new stylish outdoorsman, the urban mountaineer, which Highland has perfected. The amazing fall/winter 2013 looks include technical features for all your extreme outdoorsy needs, but let's face it: The most "hiking" you'll be doing is to the trek to the bodega after three inches of snow.

When a brand gets revived almost 40 years after its conception, you've gotta really go all out to make sure it's a success. Well, Boast CEO Ryan Babenzien went all the way the fuck out with the sporty heritage menswear brand, especially for their fall/winter 2013 collection, focusing on dope knit cardigans and sweaters and name-brandished rugbies with that marijuana-leaf-like logo (it's actually a Japanese Maple Leaf, but we can dream right?).

With a crazy revamp to the website, solely showcasing a fall/winter 2013 collection with incredibly unique fabrics and avant garde designs, there are a few things we know for sure: 1. Rhude isn't just about Bandana T-shirts anymore, 2. Head designer, Rhuigi Villasenor truly is a young leader in style, and 3. this could possibly be one of the best collections you haven't seen yet for fall/winter 2013. Expect to see some VIPs wearing a plethora of these pieces in the next few months. Mark our words.

Sir New York came through PROJECT NY and crushed the building. So much that they had a couple A$AP Mob members drop in on that "oh, I gotta have that!" tip. With their inaugural year coming and going, this upstart "athletic goth" brand is one that will inevitably get it's shine in 2013 for their drape-y innovation.

Streetwear will never die. So when Zanerobe says they're pushing "progressive streetwear", that pretty much means it's next level streetwear, which, if you didn't read before, will never die. The Australian surf-inspired brand keeps the fun in streetwear, giving us great printson a wide spectrum of shirting and bottoms that have a "feel good" fit, contrary to some of other boring brands giving you the same old. Who doesn't wanna feel good in 2013?

Off the strength of its recent lookbook alone, The Windmill Club should/could/will blow up. But the incredible quality of the sewn-on twill numbered, tan grosgrain-detailed oxford shirts designed by Kevin Burrows, co-author of Fuck Yeah Menswear, most likely makes you want to add one in your spring/summer collection while making room for what's to come for fall.