Nike has just unveiled details of a new retail space and "consumer destination" called NIKELAB. With inspiration from their products, Nike looked to "reinvent the way retail spaces are designed and built" with the new stores, opening on June 12 in London, Paris, Milan, Shanghai, Hong Kong, New York, and online via Nike.com/NikeLab.
“The idea was to move away from the archaic ways of retail in terms of materials and the way things are put together," says Nike retail designer Tim Rupp, "and the Lab was a great way to start that journey.” The space features modular fixtures made out of recycled e-waste and other materials that Nike and Arthur Huang of Miniwiz invented in the process of designing the stores. They also recycled materials from the old spaces (including the bleachers from 21 Mercer) into design elements of the new stores. Everything was designed to serve the needs of the consumer and to provide "maximum performance and aesthetics with low environmental impact."
For more information on the NIKELAB, click here.