People from around the world come to expect hot product drops at ComplexCon. And the fourth annual Long Beach edition had exactly that. Attendees seemed to gravitate towards exclusive collaborations like Cactus Plant Flea Market x Kid Cudi merch, the Union Los Angeles x Dodgers collection, and the atmos x Nike sneaker drop.
There were also some cool activations like Cudder's Playground, which was Kid Cudi's intergalactic take on a playground that included laser tag, and a ball pit by Verdy. Here are the best drops and activations at ComplexCon Long Beach.
Rhude Archive Sale
Rhuigi Villaseñor of Rhude constructed his very own flea market that sold pieces from Rhude's archives, Vans sneakers, and exclusive ComplexCon products like tie-dye hoodies. The booth consistently drew long lines throughout the weekend.
BBC x Human Made Chains T-Shirt
The Billionaire Boys Club booth included products from a Spongbob Squarepants collaboration, Be@rbricks, and an N.E.R.D brain rug. But the hottest item that dropped was this Human Made T-shirt collaboration featuring a graphic of Pharrell's signature jewelry. Kid Cudi was spotted wearing this T-shirt during his headlining performance on Saturday night.
Cactus Plant Flea Market x Kid Cudi Merch
Speaking of Cudi, his hoodie made in collaboration with Cactus Plant Flea Market, which retailed for $150, is currently going for up to $600 on Grailed. As expected, this was a piece many attendees wore on the floor right after purchasing it. Many attendees were also spotted wearing the latest Cactus Plant Flea Market collaboration with Nike.
Melody Ehsani's Purple Booth
Melody Ehsani didn't release her multicolored Jordan 1s at ComplexCon, but she did have them stowed away in a 10-foot purple pyramid lined with mirrors. Her T-shirts featuring iconic couples—Monica (Sanaa Lathan) and Quincy (Omar Epps) from Love and Basketball—and a Boys & Girls Club Fairfax collab were popular products being sold at her booth.
PacSun x Fear of God Essentials
The Fear of God Essentials line within the PacSun booth drew a consistent line-up with its yellow and white T-shirts and hoodies.
Takashi Murakami's Tonari No Zingaro Shop
The olive and metallic flower pillows from the Tonari No Zingaro booth, which is the name of Takashi Murakami's store in Tokyo that sells souvenirs from his Kaikai Kiki gallery, brought in steady crowds.
Union Los Angeles x Los Angeles Dodgers
Union Los Angeles' Chris Gibbs partnered with the Los Angeles Dodgers on an apparel collaboration that brought back the OG frontman logo from the original Union store in New York. Hoodies, long sleeves, T-shirts, and New Era hats were apart of the collaboration
Sneaker Room Nike Kyrie 5 "I Love You Mom"
Sneaker Room owner Suraj Kaufman and NBA star Kyrie Irving, who both lost their mothers to breast cancer, worked together on this sneaker, the Nike Kyrie 5 "I Love You Mom." Shoppers clammored around the booth and sales went towards breast cancer awareness and treatment.
Los Angeles Lakers x Takashi Murakami
Sold at the Zen x Complex Gift Shop, the Los Angeles Lakers x Takashi Murakami merch, which was worn by Lakers player Kyle Kuzma earlier in the week, brought in long lines.
Joe Freshgoods booth had a big presence at ComplexCon Chicago. So he brought it back to Long Beach with his "GLAD I WENT OUTSIDE GROWING UP" concept. His booth sold exclusive T-shirts, along with a patchwork paisley bandana shirt inspired by a popular umbrella he exclusively made for ComplexCon Chicago.
atmos x Nike
Another hyped sneaker drop at ComplexCon was Nike's collaboration with the legendary New York City sneaker store atmos. Many attendees lined up to cop exclusive multicolored Air Force 1 Lows or Air Barrage Mids.