UPDATE (3/11/16): Check out these videos of Cam'ron performing at the store's launch party on Wednesday night.
UPDATE (3/9/16): Supreme will officially open the doors to its Paris location in less than 24 hours. And, of course, a celebration had to take place.
Earlier today, the streetwear brand hosted a launch party at its new store, where celebrities and fashion insiders like Pharrell Williams, Ian Connor, and Stéphane Ashpool came to show their support. Guests were not only given a sneak peek at the space, they were also treated with a special performance by Cam’ron, and blessed with a first look at the Paris Box Logo tee.
The commemorative design features the signature logo on the front, with “Bonjour Madame” and “10-3-16” on the back. Check it out in the Instagram pictures below.
See original story from 2/20/16 below.
For a few months now, there have been rumors floating around claiming that Supreme will be opening a new shop in Paris this year. According to Highsnobiety, the rumors were all true, and the store's official opening has now been confirmed for March 10. This new store will be the brand's second flagship location in Europe, and its tenth official store worldwide.
The new location did not open in time for the first drop of the Spring/Summer 2016 season, which went down this past Thursday at the brand's other locations in New York, LA, London, and Japan. Skateboarding legend and artist Mark Gonzales previously stated that he is working on a sculpture that will be housed inside the new Paris location, so it could be that The Gonz is still putting the finishing touches on that. With the opening day still about three weeks away, we will have to wait and see whether there will be a restock on pieces from the earlier drops, like the Morrissey photo tee.
The Supreme Paris flagship store will be located in the city's Le Marais shopping district, at 20 Rue Barbette.