Palace Skateboards has become one of the most popular streetwear brands on the planet. The brand's infinitely looping triangle logo is seen on T-shirts, hoodies, and Coach's jackets worn by tons of guys in the know. FADER spoke with Palace's designer Fergus Purcell about creating the seemingly everywhere triangle logo and building one of the hottest brands on the planet.
Purcell was friends with Palace founder Lev Tanju, who asked the designer to come up with something for a brand he was starting.
Purcell has a background in design, having attended school at the most prestigious fashion school in the world, Central Saint Martens. Since launching Palace, Purcell has scored a job at Marc Jacobs and birthed his own gender-bending brand Aries. In the interview, the accomplished designer also touches on the relationship between skatewear and fashion, the difference between skate culture in New York and London, and what's next for Palace.
Read the interview in its entirety here.
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