You probably haven't thought much about wearing Bape logo anything since the start of the decade, but you should think again. What started with Nigo's love of "Planet of the Apes" and Hiroshi Fujiwara's streetwear knowledge, became the benchmark for Japanese streetwear. Shouts to Pharrell too; you wouldn't have Billionaire Boys Club without the groundwork that Bape laid in the mid-late '00s.
But it's not just Pharrell or the older members of the G.O.O.D. Music crew that've literally put on for the brand, recently Big Sean and several members of the A$AP Mob have been seen rocking Bape all over the world. Yes, some of the patterns and colorways look more like Fruity Pebbles than something you'd want to wear. But from Bapestas to "Ape Head" camo, there's plenty to see (and snap up) while browsing through the Bape webshop.