The Hollywood Reporter has learned that Golden State Warriors star guard Stephen Curry has signed a multi-year development deal with Sony Pictures Entertainment that covers film and TV, as well as “opportunities in partnerships, electronics, gaming and virtual reality.” Curry’s production company Unanimous Media is a reference to the time when he became the first player in NBA history to be unanimously selected as the league’s Most Valuable Player in 2016. THR reports that the company will focus on “faith and family-friendly content,” in addition to “sports-themed projects.”
"I’ve been blessed to have this platform and I want to use it to affect the world positively," Curry said in a statement to The Hollywood Reporter. "Partnering with Sony to share inspiring content with a global audience was a foregone conclusion." Steph, who turned 30 last month, is clearly starting to think about how to expand his brand as he considers life after the game of basketball.
In 2017, Curry signed a supermax contract, inking a deal with the Warriors worth $201 million over five years. Steph's latest deal, coupled with some lucrative endorsements, affords him the opportunity to no longer concern himself about his financial security for the foreseeable future. His focus can now turn to maximizing his brand, and there is no one better to learn from than LeBron James.
James, along with his childhood friends Randy Mims, Maverick Carter, and Rich Paul, started SpringHill Entertainment, which is responsible for hit TV shows like The Wall, the civil rights documentary Rise Up for the History channel, and more. Curry can use the template set forth by James and carve his own lane with Unanimous Media.