In 1983, Reebok released its Classic Leather sneakers. They were simple running shoes designed as a counterbalance to the more technical models on the market at the time. Two years later, Reebok dropped the Club C, another original made with simplicity in mind. While subtle, the Club C’s leather uppers and heel cups added a premium feel to the shoe’s alluring but uncomplicated look. These clean, versatile designs became staples for the brand and served as building blocks for the next generation of iconic Reebok silhouettes, like the Instapump Fury (1994), the Question (1996), and the Zig 3D Storm (2020). 

Today, Reebok is revisiting its past, reimagining all five of these beloved sneakers through the eyes of deconstructionist fashion label Maison Margiela. The result is Maison Margiela x Reebok new Memory Of collection. Available in tonal black or tonal white colorways, the Memory Of sneakers distill each brand’s aesthetic to its respective essence, combining traditional, sports styling with deconstructed elements and motifs that are the underpinnings of the Maison Margiela philosophy.