How Jon Wexler Signed Kanye to Adidas and Helped Build Yeezy

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week they're joined by sneaker industry veteran Jon Wexler to talk about his 18 years at Adidas, which included working with Kobe Bryant and Tracy McGrady and most notoriously signing Kanye West in 2013. He discusses his time with Yeezy and some of the craziest and most notorious moments with the brand, as well as trying to sign Drake to Adidas before Wexler moved on to Shopify in 2020.

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