Teyana Taylor Heads up the Campaign for Axel Arigato x Samsung's Collaboration

Axel Arigato has teamed up with tech giant Samsung, creating a collection that recognises technologies hand in the future of fashion. 

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Axel Arigato has teamed up with tech giant Samsung, creating a collection that recognises technologies hand in the future of fashion. 

Transparency serves as the concept of the collection, with the full product range being completely see-through. The campaign titled 'I can see clearly now' is fronted by Teyana Taylor and Wooseok Lee, with photography, styling, and set design from Kito Muñoz, Gadir Rajab, and Joseph Whang respectively. 

The collection is made up of trousers, a jacket, a bag, accessories, shoes, and the Samsung Galaxy S9. Co-branded zippers sit alongside drawstrings and pockets as detailing elements across the apparel elements, with each product labelled from 1-200.

Axel Arigato x Samsung will be sold exclusively via Axel Arigato channels, with a London launch on September 7th, followed by Stockholm on the 14th, and online from the 17th. 

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