Yeezy Mafia is teasing the latest of what's to come this fall from the Pharrell x Adidas NMD Hu in the form of an exclusive Billionaire Boys Club colorway. Labeled "Heart/Mind," the sneaker features a swirled pattern of pink and purple hues with Japanese characters in the classic bold embroidered text we have come to expect from Pharrell's NMD Hus.
This BBC-exclusive "Heart/Mind" colorway tease seemed to cause some confusion on Twitter, as fans remembered a January announcement from Yeezy Mafia of a different colored sneaker of the same name. It was clarified that the first "Heart/Mind" sneaker mock-up from January will be very limited, but not actually a BBC exclusive—instead this new pink/purple colorway will be.
It appears that both "Heart/Mind" sneakers will be slated to drop this October.
