Price the Hype is Sole Collector's sneaker-themed game show. On this episode, three contestants use their reselling and sneaker knowledge to compete for cash and a grand prize pair of Billionaire Boys Club exclusive Adidas x Pharrell Williams Hu NERD NMDs. But, will the sneakers make it out unscathed? 

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Sole Collector was founded in 2003. It is a leading online and print publication that dives deep into sneakers and the culture surrounding them. On Sole Collector, you’ll find the latest in sneaker news, in-depth interviews, and up-to-the-minute details on every major release. The site also offers an online marketplace where collectors can buy and sell rare and valuable sneakers.