DJ Khaled is known for a lot of things, including countless music hits, unpredictable Snapchat stories, and having a crazy sneaker collection. You have to have a strong sneaker rotation to be able to take one of the most sought after pairs of the year for a swim, which he did yesterday. It would be easy to assume that he got into sneakers after he blew up, but Khaled was copping heat way before he was "Hip-Hop's biggest personality." In fact, his first job was selling sneakers at Champs Sports, where he wasn't shy about mixing his two hustles.
In the latest episode of The Drop video series, Sean Sweeney revealed that Khaled used to put his mixtapes inside of all of the sneaker boxes that he sold, giving customers way more heat than they bargained for. While we're sure that's not a business practice that Champs would allow today, it clearly paid of for Khaled. To make that story even cooler, Khaled recently signed on as a partner with Champs Sports, so expect to continue to see him dropping sneaker knowledge in their content.