This is one way to test out your performance gear.
The North Face pulled a trick on its unsuspecting customers at a pop-up shop in Korea over the weekend that literally put its line of performance apparel to the test. As the customers were trying on their North Face gear, the floor started disappearing, leaving the customers no choice but to scale the rock wall. If you thought the shenanigans ended there, they didn't. Once the floor completely disappeared, a jacket descended from the ceiling which required the customers to jump from the wall to retrieve it. To think, these poor people came for a jacket and got a white knuckle rock climbing experience instead.
Check out the North Face's pop-up shop experiment above and watch out for the floors next time you are in the market for a North Face jacket.