There’s no question that the 2012 London Olympics have been the most socially-enabled games to date. With the combination of Twitter, Facebook, and Instagram, both Olympians and their fans have swirled up a social media frenzy over the past few weeks.

Londoner, Alex Nash (better known as Nash Money) has taken the social games one step further with his Twitter-enabled adidas adiPower Barricade tennis shoe. An innovator and footwear enthusiast, Nash took apart a pair of red Barricades – the same ones worn by Olympic gold medalist Andy Murray – and wired them to receive Tweets. Featuring an Arduino electronics platform, LCD display, and LED lighting the USB-enabled shoe polls the Twitter API to receive data directly.

This high-tech shoe could very well be the future of social integration in sports, and who knows, maybe by the time the 2016 Rio Olympics roll around, stars like Usain Bolt could be tweeting up a storm directly from the track.

Check out the video below to see how the @adidasbarricade came to life.


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