1. Check The Logo & Branding 

Real number uno: Don't get so caught up in the fact that you think you just scored a great deal that you overlook the obvious. This one is more typical with Jordans than other sneakers, but no brand is impervious to the Canal Street effect. Make sure you scan the logo and branding whether copping online or on the block — if your Jumpman has Popeye arms or is the wrong color, then you need to bounce. If you already have been burnt by this one, you better pay close attention. Remember, the Jumpman is supposed to be Michael Jordan, not Big Pun.