Disney and Marvel’s Shang-Chi and the Legend of the Ten Rings is on pace to be the biggest Labor Day box office opening weekend of all-time.
Variety reports the first Asian-led superhero film in the MCU is set to bring in $75 million to $85 million in its four-day debut, nearly tripling the Labor Day weekend record previously held by 2007’s Halloween, which earned $30.6 million over the four-day frame.
Shang-Chi, which is premiering exclusively in theaters as opposed to the recent hybrid release model, posted the third-best opening day during the pandemic with $29.6 million in Friday ticket sales from 4,300 locations. Internationally, it has grossed $23.4 million, bringing Shang-Chi‘s combined haul to $53 million.
“We are not an experiment. We are the underdog; the underestimated,” Liu, who plays the movie’s titular protagonist, wrote on social media. “We are the ceiling-breakers. We are the celebration of culture and joy that will persevere after an embattled year. We are the surprise. I’m fired the f**k up to make history on September 3rd; JOIN US.”
During an interview with Complex this week, Liu spoke about how seeing an Asian superhero on the big screen would’ve impacted him as a kid.
“I think it would have made me feel proud of where I came from,” Liu explained. “I think it would have made me proud of my face, proud of my language, of my culture. And not having that meant that, you know, I kind of inherently knew that those things were ‘other.’ And those things weren’t desirable. And so, I grew up ashamed to be Asian. I just hope that kids watching this movie will be proud instead.”