ComplexLand is just days hours away. While the hyped-up brands tend to get a lionshare of the pre-event buzz, there are always those lesser-known brands with equally dope products that deserve just as much attention—if not more. 

The three-day virtual event (June 16-18) is the perfect platform to catapult a small business from unknown to undeniable or from niche to the next big thing. But no matter how great your products are, success often boils down to the strength of your brand. In an effort to help entrepreneurs establish a foothold in the marketplace, 99designs by Vistaprint gives small businesses access to a global community of professional designers who provide creative direction to enhance a brand’s logo, website, product packaging, and countless other visual extensions.

Continuing to pay it forward, 99designs by Vistaprint is extending its design services to five small businesses that were handpicked to be featured in the 99th Street section of ComplexLand. As part of the activation, these rising brands got the opportunity to curate their own ComplexLand-exclusive merch. Each business worked hands on with a 99designs by Vistaprint designer and a celebrity committee that consisted of Killer Mike, Melody Ehsani, and Louis De Guzman to create a customized version of their logo for the event. 

This is all part of a larger initiative from 99designs by Vistaprint called “99 Days of Design.” Spread across 12 countries, the global program spotlights 99 small businesses and provides them with a design makeover as well as a $15K financial donation to reinvigorate their brand. Be sure to visit 99designs.com/99DaysOfDesign to learn more, but in the meantime check out what the five small businesses that’ll be featured at ComplexLand had to say about their brand makeover experience and why what 99designs by Vistaprint is doing is so important.