YouTube is ground zero for stuff kids are into, bewildering olds with playthroughs of video games and seven-year-old multimillionaires. If anyone is poised to know what people will respond positively to, it's the Google-owned, video-hosting behemoth.
But all you need to do is look at their recently shared "YouTube Rewinds 2018" video to see that there's a bit of a disconnect between the decision-makers at YouTube and the people who use the website.
The light-hearted clip attempts to recap all of the trends on the platform using some of its biggest stars in segments that included Fortnite dances, references to "I Love It," an "In My Feelings" challenge, and other such low-key embarrassing moments. But YouTube users weren't here for it, quickly making the video the most-disliked in the platform's history.
In the week since the video dropped, it's racked up over 10 million dislikes. That's good enough to beat the former champion, Justin Bieber's video for "Baby."
“YouTubers and creators and audiences see it as one thing and, YouTube, who’s in charge of making it, sees it as something completely different," explained creator Marques Brownlee, who was actually in the video. "YouTubers like me...tend to think of YouTube Rewind as this big celebration looking back at [the biggest events of the year]."
"They started seeing YouTube Rewind as a place to showcase all the best stuff that happens on YouTube for advertisers," he said. "Check out all of these advertiser-friendly things to spend your money on."
If you need a palate-cleanser, check out our rundown of the best YouTube videos of all time.