When The Academy announced this week that they will be adding a category for “achievement in popular film”, Film Twitter was not having it. Most of the savage takes made more or less the same point. There is already a way to track the “most popular film”: as Don Draper once said, “That’s what the money’s for.”
Of course, it is a shame that the one vehicle in American culture meant to bring lesser-seen films to the masses is being co-opted. But, in addition to sullying the very idea of an awards show—it has long been a critical adage that what is good is not always popular—this proposal brings up a number of logistical considerations that could make life Hell for anyone even tangentially involved with the Academy.
Here are just some of the potential headaches that could result from the injection of “popularity” into the Oscar race.