Role: Executive producing the film and the soundtrack album
Where to watch: iTunes
Baz Luhrmann's glamorous take on F. Scott Fitzgerald's magnum opus, the 1925 novel The Great Gatsby about a mysterious millionaire and his obsession with a former fling, feels like it was Jay's most involved project at the time.
While Jay had already made his American Gangster album as a concept piece tied to 2007's American Gangster, Jay actually worked much closer with Luhrmann on the film's soundtrack. Luhrmann says he was looking for a way to "to elicit from our audience the same level of excitement and pop cultural immediacy toward the world that Fitzgerald did for his audience? And in our age, the energy of jazz is caught in the energy of hip-hop."
It looks like overseeing this specific soundtrack album (including his lone contribution to the project, "$100 Bill," which was written from Gatsby's perspective and featured in the television rollout) was a role made for Jay.