Kris Jenner just wanted to promote her Signature Collection Elegance Pearl Necklace, a new $175 "limited edition" entry in her jewelry line. So she took to Twitter on Tuesday to do just that. 

However, her attempt to sell the necklace, which many people had already noted looks like it is made out of paperclips, was met with mockery from an unexpected source. Staples Canada took an opportunity to poke fun at the necklace's office supply-like appearance.

The reaction from social media was instantaneous. 

Jenner appeared unaffected by the response, and continued to promote the same necklace the following day.

But the reaction from the puzzled Twitterverse was similar.

Jenner, for her part, claims that the clips are "sterling silver" and have a "diamond cut finish."