The Kahlua marketing team certainly knows how to capitalize on one of the most iconic associations their product has.

They recently released a four-minute ad starring Jeff Bridges as a somewhat mystical-sounding fellow, sitting at a bar sipping on a White Russian. Sound familiar? It should. That’s basically The Dude, one of Bridges’ most iconic roles from the Coen Brothers classic The Big Lebowski.

Could this mean Bridges is mulling over a sequel? Or is he just cashing in on what was probably a huge paycheck for very little work? Let’s hope for the latter; the world is not emotionally ready to see a Big Lebowski 2 in which we see The Dude and Julianne Moore raising their love child and John Goodman resenting the hell out of both of them.

[via UPROXX]