The year's biggest sports event, Super Bowl XLVlll, is coming to New York City on Sunday. Mountain Dew Kickstart is giving you the chance to win free tickets to the game, tickets that are a mere text message (and some luck) away. 

From 5 p.m. until 10 p.m. today, the Mountain Dew Kickstart Virtual Vending Machine will be live for 15 minutes every hour on the American Eagle Billboard in Times Square. Just stop by, text a code for a free can of Kickstart and two tickets to the game could be yours. Without fail, someone will win tickets to the Super Bowl every hour during that span. 

This is also a great opportunity to try the new Black Cherry and Limeade Kickstart flavors that were unveiled this month. Everyone knows Super Bowl tickets are the true prize, though.