In honor of the MTV Europe Music Awards—which are happening right now in Europe!—here is the best promotional picture you will see all day: An Instagram shot of Will Ferrell as Ron Burgundy riding a three-person bike in Amsterdam with Daft Punk. So simple, but so great, it could actually compel even the most skeptical of people to watch the MTV EMAs. Forget Miley Cyrus apparently smoking a joint on stage and twerking with a dwarf during her performance—this is what you should be paying attention to tonight.

[via Uproxx]