Monster Products is making big moves. The audio cable company founded by Noel Lee more than 30 years ago has evolved into a high-end audio business with a full line of products. It was also a key partner in the development of Beats By Dre headphones. Yesterday the company announced that Swizz Beatz had purchased an ownership stake and was joining Monster's advisory board. It also hinted that some big new product announcements were on the way. What better time for Marc Ecko to sit down with Noel Lee and his son Kevin to talk about what sets Monster apart.