Contestant: Nikki Bohannon
Pageant: All-American Dove Deodorant Most Beautiful Underarms Pageant 2002

Armpits are not sexy. But Dove is bringing them back, follicle by follicle. As part of its deodorant campaign, Dove sponsored an armpit competition among women from the 50 states. After partaking with enormous skill in various exercises in which she was asked to show off her smooth, silky, sexy (?!) underarms, Bohannon took home the $5,000 prize. That's right: Groomed armpits are now officially worth about as much as the car you had in high school.