The publisher, Captain Joseph Patterson, had bought over 48,000 square feet of residential properties in the undesirable area east of Third Avenue between 41st and 42nd streets. He commissioned the winners of the 1922 Chicago Tribune competition, Raymond Hood and Andre Fouilhoux, to design the paper’s new home. Construction was estimated at over $7 million, an immense amount for the time that earned the jealous remarks of Henry Luce, the publisher of the more prestigious Time Magazine, wondering how a tabloid rag could afford such an undertaking.