It's time for a new iPhone release, which means it's time for a new ad from Samsung dissing said new iPhone and everyone who gets wrapped up in it. Following up on a tradition started last year, the latest ad in the "The Next Big Thing Is Already Here" series is the most pointed one yet— and still very funny.

In the clip above, Apple fanatics lined up for the iPhone 5 are mocked for being excited about new features like a larger screen and 4G LTE, which of course have been available via Samsung's Galaxy S line (and many other Android phones) for some time. Later, some Galaxy S III users show up to taunt the iPhone fans with some hot phone-on-phone NFC action.

[via BGR]