Move over, Reggie. Nintendo's got a new spokesperson—ahem, spokesdog—and he's about fifty times cuter than you. Oh, come on, Reggie! You really think your puppy dog eyes are going to work in this situation? Now clean out your office!

Anyone who saw The Artist can attest to the fact that Uggie is freaking adorable, and he may just be the perfect mascot for Nintendo. No, we don't care about Nintendogs + Cats either. What are we, 10 years old? Just watch the dog, damn it.

Do you wish this video had a better plot, like some Youtube commenters have expressed? Mario didn't even pretend to shoot Uggie so he could fall down and play dead (it's his signature trick!). Let us know in the comments or on Twitter.