If you watched the 2004 Democratic National Convention, you remember the young senator from Illinois who gave a speech that sent chills up your spine. When he announced he was running for president, you probably thought, "Too bad he's gonna get crushed by Clinton money." BUT THE MOTHERFUCKER WON. And his victory was due in no small part to brand management: brilliant logos, harnessing the Internet like no politician had yet been able to, and everything else that helped him connect with the people who mattered- those who cared enough to vote.
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