EA is taking Activision's enterprising strategy of adding optional subscriptions to games that don't need them—in Activision's case, it's Call of Duty: Elite—to the next level. Basically, iOS gamers who download The Tetris Company's latest version of the classic puzzler will have the option to pay $2.99 a month or $29.99 annually to have access to "exclusive discounts and content, premium Tetris Log challenges, and a booster for progressing their Tetris Rank faster." It's called T-Club, and it's being billed as an "elite Tetris fan club," according to 

What it sounds like to us is bullshit. What additional content could Tetris possibly need? Why would anyone want to pay to increase their rank faster? Would you pay a monthly fee to level up faster in Skyrim? Publishers like EA and Activision are trying to make games into both products and services without offering any real benefit to gamers. Please do everyone a favor and don't buy into it.

Do you disagree? Are we missing the value in this latest "innovation" by publishers? Let us know in the comments or on Twitter or Facebook.