Whether you like the corporate conglomerate Walmart or not, you have to admit that their video game smack talk ads are pretty funny. Two guys, arguing over who is more hardcore, these things hit close to home for all gamers. The latest smack talk ad for Batman: Arkham City may just be the best one yet.

Sure, Arkham City lets players step into the role of the Dark Knight himself, but these guys are a little too into it. If anyone of them is Batman, it is clearly the guy in costume. Setting up a zip line to break through your neighbor’s window to prove a point, that is hardcore and worthy of the Batman title.