At the end of the month, Coors Light will launch their “Search for the Coldest” tour featuring your favorite sonic pioneers N*E*R*D. Joining them on this adventure will be Western Conference All-Stars Pac Div. Here’s the catch: you can’t buy tickets. Coors Light will give them away through radio stations, street teams, local events and all the random places you can imagine. Whoever ends up with these tickets will have to prove that they really want them by keeping a close eye on local media. No guts, no glory.
More dates may be added. Keep checking the website.—Julian Kimble
Search for the Coldest
5/25 - Atlanta, Ga.
5/31 - New York, N.Y.
6/2 - Baltimore, Md.
7/2 - New Orleans, La.