Modo
Lifespan: August 2000—October 2000
Price: $107
Pushed As: First-ever social-networking device
Why It Failed: Ahead of its time when released, the Modo looked great on paper: an IDEO-designed device running the software that would go on to power the original iPod, using beeper networks to deliver city-specific news, restaurant reviews, and movie listings. Despite strong advertising in its three launch markets—NYC, L.A., and SF—the company was forced to close down when its main investors experienced heavy financial problems and pulled out.