Following an early run of career high points including a spot on OVO Sound Radio and a Distortion Festival set in front of 100,000 people, 12AM is back with a new video for "Can't Love," produced by Always Never.
As the video elaborates on even further, the track is penned from the perspective of someone knowingly staying stuck in a toxic relationship even in the face of predictable damage.
"'Can't Love' is a song about engaging in a toxic relationship knowingly, and loving that person eternally through it, even at one's moral expense," the Toronto artist told Complex of the lyrical narrative. "We've all had relationships we have to end despite our heart telling us otherwise."
Up top, catch the exclusive premiere of the new "Can't Love" video. Christo and Miguel Angeles (Mannakin) directed the clip, which stars 12AM and Sophia Savage.
Earlier this month, 12AM celebrated his return with an AirPods contest for fans. Friday, 12AM's team will select one winner of a pair of new Apple ear assistants. To enter, fans must be following the @12AM Instagram (formerly @ilove12AM) and tag three friends. Posting unlimited contest entries is within the rules, which are detailed below:
