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On September 15, 2009, Kid Cudi dropped an album that sent ripples throughout rap. With the release of Man on the Moon: The End of Day, the Cleveland rapper lived up to the potential he showed on his 2008 mixtape, A Kid Named Cudi, and established himself as one of the most popular new artists in music.

In the decade since the arrival of MOTM, its impact has been felt in a variety of ways. A generation of artists, ranging from Jaden Smith to Travis Scott, have credited Cudi’s approach to music as a major inspiration for their careers. The album successfully blended the sounds of hip-hop, pop, and rock in a seamless way that hadn’t been heard before, serving as a blueprint for genre-bending rap albums that followed. And Cudi’s vulnerable, honest lyrics connected with fans on an intensely personal level, opening rap up to a new approach to songwriting in the process.

There’s no way to quantify the exact impact and influence of MOTM, but there is a lot to analyze about the album itself. In celebration of its 10-year anniversary, we took a deep dive into its lyrical themes, production, and sales, for a statistics-based look at the project. This is Kid Cudi’s Man on the Moon: The End of Day, by the numbers.