A nondescript black van pulls up to the scene and the boys spill out into Times Square. They are painted in blue and dressed in their recognizable orange jumpsuits. Erupting from anticipation, the crowd of teens keeps pace with band as they perform the lead track of their latest album, “Boogie.” The camera bobs just out of reach as the song’s horns and sirens propels the crowd forward. The energy that has made the group’s live performances notorious emanates from the screen.
There is a fascination with Brockhampton’s origins because they seem like a group organically spawned by the internet. While YouTube and Vine performances have prompted “discoveries” by record companies, these are mediums of primarily individual expression, not connection.
Brockhampton is, perhaps, what you and your friends could be if you really set your mind to it. They embody the possibilities for community building that exist online. They are the daydream of getting out and finding the friends you deserve. The songs are relatable because the band is composed of lyricists who are frank about the things they are confronting in their lives.
The lyrical content speaks to this, but so do the videos, the vlogs, and the live shows. Brockhampton are ultimately about the tragedies and triumphs of growing up.
Brockhampton brings together a set of elements that at first seem disparate. They are gay, black, white, DIY, ambitious, all-inclusive, and would-be pop stars. They are saturated colors and cinematic aims in 1.33.1 aspect ratio. They are coordinated and impulsive. They are a relentless work ethic, constant self-documentation, a series of music videos and skits that engage narrative arcs, and near limitless fan interaction. Brockhampton moves with the audacity to push their artistry as far as they can imagine. They just might get there.