Produced By: Pharrell Williams
Kendrick Lamar: “That represents the space I was in. Knowing that you’re doing wrong things, but at the same time, you’re a good kid at heart. I knew what I was doing and what I was getting myself into and the people I’m hanging with.
“[Getting in the studio with Pharrell] was insane. We did about five records together. He bangs out beats so quick, it’s amazing. So we was just cutting records. When he played that beat, I knew instantly that was the one I wanted for the title track. Just because of how dramatic it sounds.”
Pharrell Williams: "Kendrick is the black Bob Dylan. He’s the most phenomenal MC and his album will completely change the direction of hip-hop. It’s the most poetic, honest shit. He’s giving us rap songs full of hope.
“‘On ‘good kid’ he talks about how he didn’t let the craziness going on around him change him. He’s speaking of a Compton that’s very different from the one Dre and Snoop blessed us with. He’s giving us a new perspective on a world most people don’t even know about.
“His approach to music proves how much of a rebel he is for his art. This guy doesn’t care what’s going on with radio—he approached his album the same way Adele and Frank Ocean did. Those kinds of artists only care about making music that’s true to who they are. I could not be more honored to be a part of his album. It’s the return of the backpackers for a whole new audience."
“Kendrick is the black Bob Dylan. He’s the most phenomenal MC and his album will completely change the direction of hip-hop. This guy doesn’t care what’s going on with radio—he approached his album the same way Adele and Frank Ocean did.” - Pharrell
Punch: “That song started in Miami, working with Pharrell. It was a chill relaxed atmosphere. Pharrell is a good dude. The vibe was cool up there. Pharrell just sit there made the whole beat from scratch and we took it back to L.A. I think Chad might have added some more stuff. I’m not sure.”
MixedByAli: “That’s a real powerful record. It’s going to go over a lot of people’s heads. That record tells the story about the kid from the inner city who doesn’t really get too much attention. He’s overlooked and disrespected by the community.
“The police [be disrespectful] in the city. They don’t give a fuck about you. They do whatever they gotta do to get they paycheck or their raises. That shit’s the worst. He shows the part of the city from the inner city that made it out. That didn’t have to gang-bang but they went through the bullshit but didn’t get caught up in robbing and killing.
“And there’s another kid, how being a good kid is being stuck inside of the box and how [he] has no choice but to ride along on the drive-by shooting, have no choice but to go into the houses and rob, because this is what he’s around. This is his friends and family doing this, he’s just going with his people.”