Uber's ability to track your location is a big part of how they're able to provide speedy pick-ups for customers around the world. But according to a new report from the New York Times, they may have stepped over the line in their pursuit of expansion.
The chief executive officer of Uber, Travis Kalanick, was profiled in a story about a tumultuous time for the ride-sharing app. In an effort to shine a light on the difficulties facing Kalanick, the Times revealed a stunning detail: Uber was identifying and tagging iPhone users even after they deleted their app, which forced Apple CEO Tim Cook to step in.
Though there's an understanding amongst younger tech users that your privacy is being compromised on a daily basis, this is an extraordinary overreach on Uber's part. Not only was Uber using their app to violate the privacy of their users, it was doing so intentionally and deceptively, in an effort to get around Apple's policy on the matter.
The practice is just one of several ruthless decisions made by Uber under Kalanick's authority. Uber didn't become a global phenomenon by accident, and several unsavory practices were implemented in order to kneecap their competitors and dodge regulations that affected other players in the transportation industry. In places around the world where Uber service was deemed illegal, drivers were instructed to use an app called Greyball, which effectively allowed them to evade law enforcement by disguising the locations of cars and drivers.
Not everyone was so focused on the invasion of privacy from Uber, and some readers had a little fun at Kalanick's expense:
It should be noted The New York Times originally printed their story with the word "tracking" in place of the phrase "identifying and tagging". In response to the controversy stemming from the initial story, Uber provided Complex with the following statement:
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Uber's overarching policy was perhaps best described by Dallas Mavericks owner Mark Cuban, who described Kalanick with a brief quote.
“Travis’s biggest strength is that he will run through a wall to accomplish his goals," said Cuban. “Travis’s biggest weakness is that he will run through a wall to accomplish his goals. That’s the best way to describe him.”
Kalanick was previously under fire for being part of President Trump's advisory council. He has since resigned from the position after a social media campaign to delete the ride-sharing app was launched.
