Burger King has introduced "Real Meals" in support of Mental Health Awareness Month in May, including a wide range of options that will be named after real feelings that us humans feel.
The slew of choices will include the Pissed Meal, Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F---) Meal. The various options include a Whopper, fries, and a drink. The general theme? No one is always happy, as their competitor McDonald's may want you to believe.
"Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling," a company press release reads.
The fast-food chain released a Mental Health Awareness video with the slogan "It’s ok to #feelyourway" in reference to their classic slogan "Have It Your Way" and more recently "Be Your Way." The new ad takes a new spin on the classic chorus and repositions it to deliver a more "intimate and raw look into the reality of feeling your way."
Burger King partnered with the Mental Health America for the release and Paul Gionfriddo, the company's president and chief executive detailed the seemingly odd pairing between a mental health organization and a fast-food restaurant.
"While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4 (when someone has severe symptoms)," Gionfriddo explained. "By using its internationally known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that is OK to not be OK."
The "Real Meals" will be available in Miami, Austin, Los Angeles, Seattle, and New York City.