If you really love your sneakers, you probably already have a good amount of Jason Markk cleaning products, or at least know a couple of househould solutions to keep them in check. Many sneakers are made of premium materials like leather and suede on the upper, and so are quality men's shoes like boots, wingtips, and oxfords. While you might have to add a couple of new things into the mix (using shoe trees, learning how to polish), the basics of maintenance are pretty much the same.
2. You learn how to maintain leather and suede.