Founded: 2009
Where to cop in NYC: Saturdays Surf SoHo, 31 Crosby St. 

A surf brand in NYC? Certainly, and Saturdays Surf NYC has brought its wavy vibes to the world of men's style—making the Big Apple the perfect home for its graphic tanks, tees, button downs, and cozy crewnecks.

Saturdays defies classification, and that's exactly what makes it a streetwear brand: It's out to make its own, calculated path. Despite the brand's laidback demeanor, Saturdays continues to open more shops around the globe, but still stays true to its surf roots and has even collaborated with a NYC skate legend, SHUT, on a series of skate decks.