As everybody predicted, the Miami Heat destroyed the visiting Milwaukee Bucks in Game 1 of their first-round series last night—but what none of us saw coming was the bright-red floral sweatshirt LeBron James rocked to his postgame press conference .
While Twitter tried to make sense of LBJ's outfit in real time, we knew instantly where it came from: Bron Bron was rocking Staple. Yup, one of the world's most popular athletes was rocking the NYC streetwear label's Floral Raglan Crewneck on national TV.
We reached out to Jeff Staple, who's currently traveling, and had this chat over email about King James' Staple co-sign.
How did you find out Lebron was wearing it?
I was traveling when it happened so I was probably the last person on the Staple totem pole to find out King James wore Staple in the postgame after his Game 1 playoff victory. What's my take? Eh...it's no biggie...WAIT...fuck that...this is HUGE and I'm really geeked!!!