The Evolution of the Hypebeast: An Illustrated Guide

2010: The Denimhead

Favorite Brands: Skull, 3sixteen, Samurai, The Flat Head, Somet

The raw denim craze goes mainstream, not only inspiring shops like Blue In Green and Self Edge to open up, but for denimheads to find rare brands to nerd out over. In addition to artisan japanese companies like Samurai, Skull, Somet, and Sugar Cane, newer companies sprout up. 3sixteen reinvents itself from graphic tees to raw denim and sturdy offerings like Quoddy collaborations and duffel coats; a New Zealand man by the name of Ande Whall develops a cult following for his jeans. Dudes trade in their T-shirts for oxford button downs and chambray shirts, and J. Crew is one of the first big retailers to notice, and changes up their menswear to appeal to this new breed of style-conscious guys.

1. 3sixteen Duffel Coat 
2. J. Crew Chambray (Just discovered J. Crew yesterday)
3. Filson Briefcase
4. A.P.C. New Standards (Can't move legs)
5. 3sixteen x Quoddy Deck Chukkas

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