Tattoos were cool before everyone had them, now they're a de facto way to convey a sense of edginess. Sure, throw your product on a dude with full arm sleeves, that'll show people your stuff isn't for the faint of heart. The truth is that tattoos, for better or for worse, have become mainstream. That happened the moment Sailor Jerry had his own rum, Ed Hardy T-shirts blew up with douchebags, and tattoo parlors started getting their own reality shows. So while your tatted-up model may wear the clothes well, the only statement you're making is "we don't mind people with ink."
9. Using models with tattoos to exemplify "rebellion"