Here's an idea: Instead of collaborating with a bunch of other brands, focus on creating a dope product on your own first. We understand that streetwear thrives on a sense of community, and it's important to support each other in that sense, but that doesn't mean you have to co-brand something with a buzz brand you just heard about two weeks ago. Producing dope shit on your own speaks louder than making a collaboration du jour that'll be popular for a day or two.
10. Constant collaborations
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more