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10 Things Clothing Brands Need to Stop Doing

10. Constant collaborations

Here's an idea: Instead of collaborating with a bunch of other brands, focus on creating a dope product on your own first. We understand that streetwear thrives on a sense of community, and it's important to support each other in that sense, but that doesn't mean you have to co-brand something with a buzz brand you just heard about two weeks ago. Producing dope shit on your own speaks louder than making a collaboration du jour that'll be popular for a day or two.

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